I own brand social strategy for Hulu, serving as the connective thread across Hulu Originals, ABC, Freeform, and Brand Marketing. My work spans everything from cultural moments to signature unscripted franchises: I led Hulu's Black History Month campaign into its most-engaged heritage month push in company history, generating 3.3M+ engagements and a 650%+ year-over-year lift.

I built Hulu Gets Real from a first-year social campaign into a flagship unscripted franchise, driving 131M impressions and 102M views in its second year alone. Beyond the numbers, I love finding the cultural hook that makes a piece of content travel — like sourcing a Fresh Prince scene lift that became the #1 most-engaging heritage month asset in the industry, or turning a simple "passing the phone" trend into a cross-network talent collaboration reaching 16M+ views.

Throughout, I partner closely with insights teams to let performance data shape creative decisions in real time, not just report on them after the fact. It's a role that lets me sit at the intersection of pop culture fluency, cross-functional leadership, and hard data — exactly where I do my best work.